|English

˾

 
ΨЄӑB ΨL ИI„
 
׌@ЩĔӰ^ěQ߆?

֠INr󔵓ԸVܶÑToܶشQЩ󔵓J߀fЩ󔵓Ј{C^?Ƿ^@}?҂һЩJ“”ĔԌһǷ@Щ“”ĔӰ^ěQ

1ˢȦrg“60ǰ”ƽMrgСֵ47“90”42

ϺΨЏV޹˾

gMƽˢȦrgСֵӋ,vӍоԺ 20156

“60ǰ”ˢȦˢ^“90”L߲ԓڲ̫΢ŵĽMe? 90󲻑ԓڻ“Wφ?ʲô@?

“60ǰ”Mpѽ55qҲf@һMeĴ󲿷̎ݻݠBerg^ˢȦƺѽɞһNʼ˵ķʽ

“90”MˢȦϻMrg]WoĸĿǰ@һMMrgپͲy

2ڔs־x67%xֱӏs־VُI62%xֱӏُI

^86%˕^ҕV91%ӆ]44%ֱ]δ_

ϺΨЏV޹˾

ResourceHubSpot 20156

3ʹƄӶ˕r罻ýwϵĕrgռ31%ʘռ14%Αռ14%@„Ϣĕrgռ6%ُռ5%

ϺΨЏV޹˾

ResourceWe Are Social 20156

罻ýwɞһaVA罻ýwWjVINVVINArҲ]˂ڻ“WϾķ罻ýwVĠIN

ϺΨЏV޹˾

DCCI 2015ЇV֠IN{

4ʽIN(Inbound Marketing)ʢINˆT͠INˆTıѽȥ60%L85%

ϺΨЏV޹˾

͠INɞ³25%ĠINˆT_ʼü͠INÿA25000ԪĹ˾80%Ĺ˾_ʼØO͠IN

͠IN(Inbound Marketing) ׌ԼTĠINһN“PϵIN”“SɠIN”INԼ͵AǂyV淽ʽȥ

539/50„WվƄӶ˫@õҪ_ʽXWվƄӶMЃʧ27%ܱ

ϺΨЏV޹˾

ResourceHubSpot 20156

ƄӶ˔ýwϻMĕrgѽѽ2008ÿ182015ÿ3СrռMڻ“Wϕrg56%

667%˸źЈDƬD_^cЧֵ30

ϺΨЏV޹˾

ResourceTwitter 2015

DƬ18%c89%ĺøж150%

7WϙMVcʵƽֵ0.1%ُIԸ34%cԭVُIԸ52%

50%֙CVcżȻl󲿷“ָCϰY”|Ļre→_→

^ԭVcʅsҪһЩЕr˂뿴һtV

mȻԭV濴ȥVȻṩȤõăԴ˽ͨչʾVD

ϺΨЏV޹˾

ResourceBusiness2Community 2015

826%֙CÑ57%ƽXÑÿ춼ʹapp79%֙CÑ52%ƽXÑÿʹapp씵26

APPʹ„YӍǰéλǰķքe飺^lP„W„vӍ„Ѻ„

ϺΨЏV޹˾

Resource^ǎ 20154

P„Ѻ„ÑӶ^lvӍ„;W„ŮÑʹ

ϺΨЏV޹˾

Resource^ǎ 20154

9ӽ50%ĠINˆTJ˾]еõõYaǔֻ18%NˆTІΪĿ͑ҕD10%ЈINˆT܉ϵy\ĔYԴ

ϺΨЏV޹˾

vѽֻǺεēҪ׌big data ׃pig data?ζҪĔЫ@öҲf܉v@ҪvĿ͑lʲôδʲôӵăǷнNۺ׷N۵ęC(ResourceBusiness2Community 2015)

1052%ĠINˆTJINϵKǜʴ_yͶY؈(ResourceHubSpot 20156)

ϺΨЏV޹˾

һrININҺӋROIsoԭƒɂ

1ڃa^в]п]ЧĿ˺ͷ_ʼĕr͛]ЌЧĽYһܺõJRԽOôڃݠINĺο֪ԓôȥy?eε

2INˆT]cPI淽MȜͨͽܹ˾CMOҪ PְlЧϢFҪ֪ǃDlxΔsֻǺκ΢۽zcٝoMPFw㑪ԓ_ͬ淽ҪЧָĶM_ĺ

1118-30q60%Ըȥ팦ԼƷƵĿ40-70q53%Ը팦ƷƵĿ(ResourceHubSpot 20156)

ϺΨЏV޹˾

80%Ĺ˾JԼĿ͑w^sֻ8%Mߌ͑wMoM߸ķĻƷMPϵľSϵ

12ȫ20|֙CÑÿ60|ll(ResourceHubSpot 20156)

һDǧǠINČ罻ƽ_SƷƽʹøN̖c͑

ϺΨЏV޹˾

1372%B2B̼ʹ罻ýwȥоMߵُIQ;79%NˆTʹ罻ýwõĘI(ResourceHubSpot 20156)

ϺΨЏV޹˾

ʵЈINԵIlչx_֧úÔஔڑʿһѺØIİlչܞ˔ILoQõ 

 

 

 

ɭ齫峣淨 ֻ 㶫11ѡͼһţ jdb㼼Ƶ ɽ 齫Ϸ ййƱ ƽô װ齫 11ѡ5©һţ ֻϷ